Truly Deeply Redesigns Etto Pasta Bar’s Packaging

A refresh for the take away packaging of this fast growing fresh casual restaurant chain.

Etto Pasta is a fast growing chain of pasta bars located in Melbourne and part owned by Truly Deeply Founder; Dave Ansett. Etto is all about your choice of fresh pasta (made every day in each fresh casual restaurant), matched with delicious and wholesome sauces inspired by the food regions of Italy.

Since the launch of the first Etto Pasta Bar four years ago, the business had evolved and grown in confidence about who they are and their brand personality. With that confidence came the opportunity to redesign and expand the suite of take away packaging to reflect their market positioning, stay ahead of customer expectations and keep the brand fresh and up-to-date.

The challenge for the packaging re-design was to keep a strong sense of the Etto brand identity, to improve on the functional ‘eatability’ of the take away pasta containers and expand the packaging range into smaller take away bags and branded foil lids for the Mac-n-cheese products.

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