3 Key Millennial Trends that are defining the future

brand strategy agency

The very clever guys at Brandhook have put together the trends they see as defining the Millennial generation.

Trend 01. Sharing is Caring
Millennials are spearheading the shift towards a ‘Sharing economy’, driven by a push away from conspicuous consumption and made possible by their ‘always connected’ lifestyle. Increasingly, millennials are opting to ‘share’ rather than own. Companies that are making it big based on the idea of sharing are Air BnB, Parking Panda and Zipcar.

Trend 02. Help me be Creative
A creative generation, millennials are more than comfortable with snapping away and sharing across social networks. They are hankering for opportunities to showcase their creativity, and Instagram’s recent Hyperlapse app release is a great example of helping Millennials in their quest to create their own beautiful content. The app makes it easy for users to create high quality time lapse video that they can then share with friends.

Trend 03. Nostalgic Admiration
The last decade has seen a rise in preference for vintage goods and retrobranding. Why? Whilst sustainability may no doubt play a role, the desire for retro goods and fashion is also driven by take a break from the tech-centric world millennials find themselves in. Buying something vintage allows the young’uns to experience an era they’ve never lived in. ASOS is a brand leveraging from this trend, helping consumers connect with old school goods in their online vintage marketplace.

BrandHook is a solutions based brand strategy and consumer insight agency. They conduct both quantitative and qualitative research which they use to deliver strategic recommendations. Their role is to deliver insightful brand, marketing and product solutions to clients who want to optimise their customers’ experience.

They do this by helping marketing teams:
1. Maximise their marketing plan initiatives with the consumer,
2. Find ways to make them as impactful as possible and,
3. Unearth new hooks for growth.

These brand hooks can be anything from unexplored category wisdom, a new product or service innovation, a re-defined path to purchase or simply feedback on a new way to express the brand.
If you’d like to learn more about how BrandHook can help you co-create and collaborate, email Pip Stocks ( pip@brandhook.com ) to organise a private presentation for your marketing team.

Image Source: http://mallorycruz.com/a-plea-to-my-fellow-millennials/

1 Comment

  1. #3 This very much on show at the likes of Glastonbury Festival. Plenty of old guard musicians plying their trade and the mostly young audience singing along verbatim.
    Equally distressing to see a video from a friends FB feed singing along with her friends to Don McLean’s American Pie. Seems so Pleistocene to me! Lived through it and gone beyond.
    This (sorry on a rant!) also plays into the situation where Monty Python recently played a series of farewell shows in London purely for financial gain – which they admitted. Those icons of anti-establishment seemed to have sold their souls to a fast buck.
    It’s also time for Boomers to move into the third age with gusto and sufficient awareness to be able to survive in the 21st century.

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