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Marketing to Generation Z – A how-to guide.

The Ultimate Marketing Guide to Gen Z The crew over at Campaign Monitor have been delving into this increasingly important group of consumers to understand how they behave online and in response to marketing activities. They’ve shared some of the insights drawn from their research…

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B2B Brand join the Experience Economy

For too long B2B brands have lagged behind in the way they connect with the Millennial market. These new pop-up office pods provide B2B businesses the ability to think and act agile, taking what they do and sharing it with an experiential mindset. The opportunities…

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How does a 130 year old tableware brand appeal to a new millennial customer?

In an interview with PSFK, Mads Ryder the new CEO of 130 year-old tableware brand Lenox discusses the challenges for heritage brands looking to engage the next generation of customers. For Ryder and Lenox, that is the millennial market, who not only don’t own cabinets…

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The challenge of marketing financial services and products to Millennials.

One of the greatest challenges for brands in the financial space is developing products for the Gen Y and Gen Z market. As a generation, many of the people who make up this market have a significantly different mindset to money, saving and superannuation, meaning…

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Asian millennials; more global but not homogenous

Insights from APBN, who are the Asian millennials? Following my trip to Seoul, South Korea for the Asia Branding Conference, here’s some insights on Asian Millennials. Each country presented insights about their millennials and it was interesting to learn about some of the differences and more…

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Adidas inspired by London Underground design

You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…

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Why you should engage with your harshest critics

The power of listening: Transforming brand critics into advocates One of my clients, Sally, called me yesterday to tell me that she had received some negative feedback about her brand imagery. The complaint came in the form of a harshly worded hand written note and…

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Truly Deeply talks Millennial Branding for APBN in Seoul

Michael Hughes joins our Asian agency partners to discuss branding to Asian Millennials Truly Deeply is excited to be part of the Asia Pacific Conference on today and tomorow in Seoul, South Korea. The conference is the first from the Asia Pacific Branding Network (APBN). Organised by…

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Carnaby Street Rhapsody

  Although it’s still only October, Carnaby Street, located in the heart of London, has already unveiled its 2018 festive light display, with another amazing and creative design. It is always exciting to see what fashionable Carnaby Street will do. The theme tends to be …

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J.R. Smith ups the brand ante and is slam dunked by the NBA

Raising the Branding Stakes. NBA superstar J.R. Smith has posted training pics on his Instagram account showing off his new Supreme calf tat. Smith is an ambassadors of a Supreme collaboration with Nike and the NBA. This latest brand statement reflects an escalation of tension…

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3 Key Millennial Trends that are defining the future

The very clever guys at Brandhook have put together the trends they see as defining the Millennial generation. Trend 01. Sharing is Caring Millennials are spearheading the shift towards a ‘Sharing economy’, driven by a push away from conspicuous consumption and made possible by their…

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Your most powerful brand influencers might be right under your nose

Brand ambassadors hidden in plain sight. Influencers have become the newest weapon in the super competitive battle for brands to stand-out. Finding the right celeb or online tribal leader to espouse the benefits of your product has become the new holy grail for brand marketers…

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Facebook and regaining brand trust

You might have seen the recent campaign Facebook has launched to defend its brand. In an attempt to reassure users that Facebook can be trusted and will improve, it has rolled out a massive advertising campaign. The national campaign, created by Now We Collide, addresses…

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Harley Davidson – Breaking from Tradition to Target Millennials

Harley Davidson steers in a new direction with their latest creative campaign. Harley Davidson has been able to build a brand that goes beyond just a brand name, it has become a legend. Any mention of the brand evokes images of long highways through classic American landscapes,…

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