Brand strategy, identity and packaging specialists with a deep expertise in brands for the millennial market.
We're a branding agency with a focus on creating brands that resonate with Gen Y audiences. If you run a business or manage a brand targeted at this audience you already know the unique challenges associated with engaging millennials. However with so many brands taking a traditional, one size fits all approach to their marketing to millennials, the opportunities are rich for those with the desire and expertise to take a more considered and targeted approach.
Creativity with commercial purpose.
Rule number one of branding; the brand exists to serve the business. We absolutely believe in the power of insight and creativity to engage with and influence consumers, but this is not the same thing as design for design sake. A beautifully crafted strategy combined with a stunningly designed piece of brand communication will always be the most powerful way to connect with and shift the behavior of any audience.
Our Bespoke Branding Process
Our approach is always bespoke, with every client and project requiring an approach customised for their needs. However, our branding methodology is based upon five phases that have been refined over nearly 30 years of building brands for business. These five phases of brand building are:
Get in touch to find out how our approach can make a difference to your business.
Our Brand Leaders
Our team is led by Agency Partners Michael, Derek and David. With more 70 years branding experience between them, they lead a team of young and hungry brand professionals.
Managing Partner - Strategy
Michael heads-up our brand strategy and is recognised as one of the leading thinkers in branding for millennials throughout Australia and Asia. Michael works with your team to unlock the strategic power of your brand to create a differentiated, compelling and authentic brand proposition that will engage all your audiences. Michael then stays across the remainder of the project ensuring your brand is cohesively woven through all aspects whether internal or market facing.LinkedIn
Managing Partner - Creative
Derek leads all project creative, overseeing all aspects of each project to ensure that they clearly communicate the brand value proposition, unique brand personality and are compellingly and beautifully crafted. From creating brand identities to packaging and brand campaigns, Derek intuitively understandings the way in which Millennial markets respond to the subtleties of visual language.LinkedIn
Founder - Brand Thinker
David brings 30 years of business expertise to the table, ensuring the commercial outcome of every branding project. David's experience includes three years of service on the board and as President of the Melbourne Chapter of the global Entrepreneurs Organization, completing the Entrepreneurial Masters Program at MIT and serving on the board of some of Australia's best known entrepreneurial enterprises.LinkedIn
There's no such thing as a Millennial.
Anyone who owns or manages a brand focused on the millennial market understands how tough that can be. Unlike any demographic group before them, Gen Y can be best defined by being the generation most difficult to define.
Millennials are genuine market disruptors.
From Netflix to Spotify and UberEats, millennials have proven they have the will and the power to disrupt markets. No generation has ever brought with them such a unique view on the world, and accordingly disproportionately reward those brands who are able to share that vision.
Respect the numbers.
Millennials are no passing fad. Within 15 years they'll outnumber Baby Boomers and be the most influential demographic across every aspect of society from commerce to politics.
We should talk
If you're developing, launching or managing a brand for the Millennial market, we're the agency you should talk to.
Our experience building successful millennial brands
As a direct result of the TOM Organic brand repositioning and packaging range redesign we have been stocked by Woolworths supermarkets nationally.” It is still early days, but the resultant increase in market share and revenues, “will be of the magnitude of 1000% in six months – significantly impacting our whole business positively. Truly Deeply presented the perfect team balance and a deep understanding of not only the TOM visual design journey but also the strategic business pathway. It has been an outstanding and highly enjoyable experience. They have displayed superior authenticity and an impressive ability to engage with and reinterpret our brand to take it to unforeseen territories.”
Founder, TOM Organic.
We needed a brand that brought to life our vision for BOUNCE and packaged it in a way that would excite our Gen Y market. The team at Truly Deeply has achieved this and more. What I’ve valued most about working with Truly Deeply has been the total collaboration. The process combines everyone’s best thinking and the outcome cuts straight through the noise and excites people about Bounce.”
Founder, Bounce Inc.
We have had plenty of great feedback with many commenting that they love the brand and the packaging looks slick.
We thoroughly enjoyed our experience with Truly Deeply. The team are approachable, hard-working and most importantly deliver outstanding results. Their work was so fantastic, we struggled to decide between the two brand concepts they designed for us – we wanted both!
Truly Deeply’s agile approach was perfect for us, particularly as a startup. The team worked closely to us to make sure we were able to pivot as we needed to and execute the right decisions to bring out brand to life.”